Brand Identity Pricing
Brand identity pricing can vary… from low cost online bidding for $100 a logo (caveat emptor) to high cost agencies charging well over $100k. Not every company needs a high cost agency to get them started, nor should you settle for a logo that you see in stock images. As a freelance designer, I understand the importance of getting value for a service and offer a middle ground.
The pricing below is for standard packages. I can provide a quote for projects that involve brand identity refreshes, business cards, and stationery.
Logo Only Package: $3000
This is the starting point for your brand identity, so if you don’t have the budget for a full brand identity, let’s start here.
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We’ll meet to review the questionnaire and brand personality worksheet. I’ll then complete research and review any existing branding you have.
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Once I’ve completed the research, I’ll create 3-4 concepts with mockups for you to choose from. We’ll then work together to refine the logo, with up to three rounds of revisions. I’ll setup the logo in file formats for print and digital mediums and you’ll retain unrestricted usage rights, allowing for me to use in my portfolio.
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A file with your limited color palette for your logo is included. This includes Pantone, CMYK, RGB, and Hexadecimal codes and a reference sheet for when to use which color.
Brand Identity Package: $6000
This package provides the key elements for building out your brand identity. This is ideal for new businesses or for existing companies that have held off on investing in this area of the business.
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We’ll meet to review the questionnaire and brand personality worksheet. I’ll then complete research and review any existing branding you have.
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Once I’ve completed the research, I’ll create 3-4 concepts with mockups for you to choose from. We’ll then work together to refine the logo, with up to three rounds of revisions. I’ll setup the logo in file formats for print and digital mediums and you’ll retain unrestricted usage rights, allowing for me to use in my portfolio.
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A full color palette, primary and secondary, that represent your brand personality.
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A recommended company typeface that complements your logo. Your company typeface is used for business cards, letterhead, website and advertising. Note: the package cost does not include the cost of the typeface license.
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Recommendations for imagery; photography, illustrations, iconography that fit with your brand personality. Note: the package cost does not include the cost of the licensing for the imagery.
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A set of brand guidelines that organizes all of the elements above in one handy user guide. Brand guidelines help insure consistency within your communications.