Zing HQ

Brand Identity update

Zing HQ is a boutique marketing firm servicing small to mid-sized businesses, non-profits, and individuals with creative affordable solutions to generate revenue, build brand recognition, and strengthen customer loyalty. It also happens to be my brother’s company, so when he asked for a recommendation on a color palette, I took the opportunity to redesign the logo he had designed. Younger sisters always know best.

Evolution of the Zing HQ Logo
I wanted to keep the playfulness of the tagline “Inspiring Curiosity” by selecting a typeface with a personality that matched. Hoodzpah Design’s Santa Ana typeface has that modern, quirky personality with it’s ‘Z’ and ‘G’ letters and provided a more legible ‘Q’.

Original Zing HQ Logos